i comes to Ireland

11 02 2011

I got sent this press release today and decided to post it because I’m interested to see how it will do in a tough market. Given the recent demise of other newspapers in Ireland I can’t see why they would choose to enter the market. I wonder if it will just be the UK’s version sold in Ireland or if it will be an Irish version of the paper.


“i to launch in Ireland due to popular demand”

i, the UK’s first new national newspaper for 25 years, is to launch in Ireland on Monday 14th February, due to popular demand.
Created by The Independent, i is designed for readers who want a concise, quality daily paper for just 30 cents.
Launched in England, Wales and Scotland in October 2010, i has since been inundated by requests to be distributed in Ireland.
The requests reflect the appetite for i, which recently moved into the second part of its launch activity with a UK TV advertising campaign featuring Dom Joly and Jemima Khan.
i is currently sold in England, Wales and Scotland, from Monday to Friday, and from this Monday it will also be available in Ireland.
i is specifically targeted at readers and lapsed readers of quality newspapers, and those of all ages who want a comprehensive digest of the news in printed form. i will now provide an essential daily briefing for those in Ireland, combining intelligence with brevity, and depth with speed of reading.

Simon Kelner, editor-in-chief of i, and the Independent said of the new launch:
“At the Independent and i, we pride ourselves on listening to our readers and it has been great to have been inundated with such positive feedback about i since its launch in October.  The demand from Ireland is a testament to the paper’s success so far and we are pleased to be in a position to respond.”

Andrew Mullins, managing director of i, The Independent and the Evening Standard said:

“The latest expansion in Ireland demonstrates the impact that i has had so far. By continuing to exceed expectations, i proves there is a place in the market for a paid-for, concise quality daily.”






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